Online surveys are one of the most cost-effective ways to gather feedback and insights from your audience. Surveys let you target, gather, and manage feedback that can turn reviews and requests into research-based products and services.
There are several different types of online surveys:
Open questions
Invite audience members to answer in their own words. This opens up a conversation and captures greater detail by providing more information than a simple yes or no answer.
Closed questions
Closed questions allow for a simple, one-word answer. They are ideal for collecting quantitative data, which is easier to analyze than qualitative data.
Multiple choice
Multiple choice questions present your audience with either single select options or multi-select options, and are great if you want to gather data based on pre-selected options or ranges.
Likert scale
Likert scale questions capture opinions, specifically the extent to which they agree or disagree with a statement. Example responses would range from “strongly agree” to “strongly disagree” or “very satisfied” to “very unsatisfied.”
Ranking questions
You can use ranking questions to ask your audience to indicate their preferences between a list of subjects, such as product attributes, to identify which are their most and least favored.
Are you ready to get business insights by collecting feedback from your audience? Contact us today and we’ll schedule a free survey development consultation!