Good Night's Sleep

The internet is flooded with marketing gurus that promise to triple your ROI, multiply your leads 10-fold, and basically crash your website with the amount of traffic they say they will drive to it. But what if coming up with your own great marketing ideas was a simple as…getting enough sleep?

According to the Global Wellness Institute, sleep is a major factor in mental wellness. And our friends at Columbia University have discovered that sleep helps maintain cognitive skills, such as attention, learning, and memory. Conversely, poor sleep can make it much more difficult to cope with even relatively minor stressors, and can even impact our ability to perceive the world accurately!

Creating and implementing marketing campaigns takes a lot of creative thought. To put yourself in the best position for marketing success, you should actually start working on your campaigns the night before…by getting enough sleep.

Here are some general tips on how to get a great night’s sleep, compliments of the Mayo Clinic:

Stick to a sleep schedule
Go to bed and get up at the same time every day, including weekends. Being consistent reinforces your body’s sleep-wake cycle.

Pay attention to what you eat and drink
Don’t go to bed hungry or stuffed. In particular, avoid heavy or large meals within a couple of hours of bedtime. Discomfort might keep you up. Nicotine, caffeine and alcohol deserve caution, too. The stimulating effects of nicotine and caffeine take hours to wear off and can interfere with sleep. And even though alcohol might make you feel sleepy at first, it can disrupt sleep later in the night.

Create a restful environment
Keep your room cool, dark and quiet. Exposure to light in the evenings might make it more challenging to fall asleep. Avoid prolonged use of light-emitting screens just before bedtime. Doing calming activities before bedtime, such as taking a bath or using relaxation techniques, might promote better sleep.

Limit daytime naps
Long daytime naps can interfere with nighttime sleep. Limit naps to no more than one hour and avoid napping late in the day.

Include physical activity in your daily routine
Regular physical activity can promote better sleep. However, avoid being active too close to bedtime. Spending time outside every day might be helpful, too.

Manage worries
Try to resolve your worries or concerns before bedtime. Jot down what’s on your mind and then set it aside for tomorrow. Stress management might help. Start with the basics, such as getting organized, setting priorities and delegating tasks. Meditation also can ease anxiety.

Once you’ve mastered the art of a good night’s sleep you’ll realize that it would be a great idea to contact Tempo Digital Works for all your digital marketing needs!

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