Don't forget the mayo Tempo Digital Works
Don’t forget the mayo!

My son likes mayonnaise on his sandwiches. Scratch that…he loves mayo on his sandwiches. How do I know? Easy! I asked him.

Had I not asked him, I would have been sending him to school with a lunch he would eat, but not with a lunch that he enjoyed and looked forward to eating.

As a marketer, do you know what your customers like on their sandwiches? Ok, perhaps the metaphor is being stretched too thin, but I bet you get my point.

If we don’t know what our customers like, how can we serve it up to them? In today’s crowded marketplace, it’s important that you stand apart from your competition. A great way to do this is to find out your customers’ preferences, and then tailor your services so they deliver on those preferences. When people feel heard, feel cared about, they are much more likely to do business with you.

Don’t send your customers to school with mayo-less sandwiches! Find out what they enjoy and provide it as a value-add to your services.

At Tempo Digital Works we’d love to help you discover your customers’ preferences. Contact us today for a free “Customer Preference” service. We’ll develop a customer preferences survey, distribute it on your behalf, and report our findings to you so you can start personalizing your services and increase customer loyalty. 

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